Brand
Orbi brand guidelines
Guidelines and assets for presenting the Orbi brand consistently, wherever it appears.
Logos
Use the white wordmark on dark backgrounds and the black wordmark on light ones. The app icon is for linking to the Orbi app.
App icon
For app listings and links to download Orbi.
Do’s and don’ts
A few simple rules keep the wordmark recognizable wherever it appears.
Clear space
Keep the area around the wordmark free of text, graphics and edges. The minimum clear space on every side equals the height of the “o”.
Do
Do: Use the white wordmark on black or dark backgrounds.
Do: Use the black wordmark on white or light backgrounds.
Do: Scale the wordmark proportionally, and keep it large enough to read.
Don’t
Don’t: Don’t stretch, squash or distort the wordmark.
Don’t: Don’t change its colors, not even to Ember Orange.
Don’t: Don’t rotate or tilt the wordmark.
Don’t: Don’t add shadows, outlines, glows or other effects.
Don’t: Don’t place it on busy or low-contrast backgrounds.
Don’t: Don’t recreate the wordmark in another typeface.
Partnerships
When Orbi appears alongside a partner, such as a sponsor, brand or student organization, combine the logos in a lockup: our wordmark, a thin divider and the partner’s logo.
Do: Keep the height of the “o” as space on each side of the divider.
Do: Aim for both logos to appear the same height.
Don’t: Don’t add colors to the partnership lockup.
Don’t: Don’t use the logos at very different sizes.
Don’t: Don’t use the app icon in the partnership lockup.
Don’t: Don’t place the lockup over a busy image.
Colors
Orbi is dark by default: a black canvas, white type and a range of grays in between. Select a color to copy its hex code.
Typeface
Inter
Inter is our only typeface. We use Regular for body text, Semibold for headings and navigation, and Bold for display headlines and buttons.
- Regular
- 400
- Semibold
- 600
- Bold
- 700
Our name
Writing Orbi
In text, write Orbi with a capital O and the rest in lowercase. The all-lowercase form belongs to the wordmark.
- Do: Orbi
- Don’t: ORBI
- Don’t: orbi
- Don’t: OrBi
Need something else?
For press, partnerships or other formats of our assets, get in touch and we’ll help you out.
Email usUsing our brand
- Use the files on this page as they are, without changes.
- Don’t use the Orbi brand in a way that suggests we sponsor or endorse you without our written permission.
- The Orbi name and logo belong to Ornamental Tree AB.
© 2026 Ornamental Tree AB
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